Artlet – Infomercial

Video – I produced this informercial in the US. An armband made up of lettered beads, whose magical effects give customers the feeling they can overcome any creative crises. The target group is artists and creative people of all kinds.

A product which was marketed with the help of an infomercial. The target group is all those who get stuck in creative crises from time to time. The object in an armband made up of lettered beads, whose magical effects give customers the feeling they can overcome any creative crises. Now everyone can ask the question “What would … do?” about their own personal masters, thereby gaining access to their creative powers. The campaign included: adverstising postcards, an infomercial, an e-mail order service, order forms and certificates of authenticity.

 

artlet1

Stills form: Artlet – Infomercial, 1999/2000 Video for monitor, 8 minutes, VHS, Mini-DV, NTSC, PAL, English/German

 

artlet2

Stills form: Artlet – Infomercial, 1999/2000 Video for monitor, 8 minutes, VHS, Mini-DV, NTSC, PAL, English/German

 

artlet3

Stills form: Artlet – Infomercial, 1999/2000 Video for monitor, 8 minutes, VHS, Mini-DV, NTSC, PAL, English/German

 

artlet4

Stills form: Artlet – Infomercial, 1999/2000 Video for monitor, 8 minutes, VHS, Mini-DV, NTSC, PAL, English/German

 

artlet5

Stills form: Artlet – Infomercial, 1999/2000 Video for monitor, 8 minutes, VHS, Mini-DV, NTSC, PAL, English/German

 

artlet6

Stills form: Artlet – Infomercial, 1999/2000 Video for monitor, 8 minutes, VHS, Mini-DV, NTSC, PAL, English/German

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